Until
quite recently, mobile web design was considered far more relevant to modern
consumers than it's responsive counterpart, this approach sees designers using
smart phones as a starting point and upgrading the technology progressively,
through to notepads, desktop computers and beyond. This method meant that
companies needed two websites, one for their mobile pages and one for PC users.
Check out one of the top web design company, All Phase Media.
In
the early golden years of mobile Web
Design Suffolk, there were a number of reasons why experts thought that
web applications should always be designed first for use on a mobile device.
Most important of these was the prevalence of smart phones and the fact that
their popularity was continuing to skyrocket. By creating a platform that
favoured these millions of users, companies could promote their service or
product to what was seen as the next generation of computing consumers.
Secondly, mobile design was said to foster a cleaner concept without room for
extraneous elements or unnecessary page clutter. In a screen the size of that
on a mobile phone, there simply is not enough room to crowbar in extra buttons
and widgets - instead, a design team had to focus on what was actually needed.
By giving users a clear route to what they want, it was assumed that their
experience would be better, faster, leave them more inclined to return or
convert them into a paying customer.
Mobile
applications were thought to have far more utility than PC based software, what
users expected from their laptop paled in comparison to the capabilities
offered on smart phones. From a digital compass, to gyroscopic effects, touch
screen inputs and voice control, designers hoped to build on these tools to
produce modern web design that was not limited by the constraints of a PC.
Although
when we hire Web Development
Company, there are pros and cons for the adoption of a mobile site to
run parallel to a main site, responsively designed pages are ideal for retailers
who want a robust, homogenous website with plenty of utility for every user. A
single site also simplifies marketing campaigns; there is only a need to manage
one site and one SEO strategy. Therefore, a website which features responsive
design can save companies time and money, but also provide a seamless,
convenient way for customers to shop.
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